Turning Your Customers Into Promoters
It's all too often comment we hear from our clients and friends. "Social media is too time consuming." or "We started off really strong but its so hard to consistently post". The restaurant & bar owner and/or manager is busier than ever and although they know social media is now a critical component to their marketing strategy, it is becoming increasingly challenging to keep up with the ever-changing trends and to see clear ROI on their time and money spent.
While managing a venue's social media presence will always be very important, there is a new emerging strategy that is proving to not only be more effective in reaching more "eyeballs" but also considerably less time-consuming. This concept is know as User Generated Content. In short, the idea is that instead of focusing on creating our own content, we should be creating opportunities for content creation: those "instagrammable moments" and inspiring experiences. Secondarily, instead of broadcasting, we should create opportunities for conversation and engagement.
The idea that a brand is no longer in control of their own identity is both scary and exciting at the same time. It's true though, in today's social marketing environment, the customer is now telling the story of the brand. Instead, businesses must adopt the role of navigator, cleverly guiding the user’s journey, but ultimately remaining vulnerable to the consumer's perception.
But what does this mean for your business? Does this now mean there is yet ANOTHER aspect of social media you have to take on? Luckily there are already services out there that are extremely effective and promoting User Generating Content and tracking it for you. If done effectively, focusing on User Generated Content can actually reduce the amount you need to focus on your own social channels while also increasing your social media marketing effectiveness.
One company in particular, is leading the forefront in this area.
Upshow is an in-venue social media display company. What does that mean to you? It means they can turn your existing TVs into the most powerful promotional weapon in your arsenal.
Upshow has created a technology that allows your customer's social media photos taken at your venue to appear within seconds on your selected TV screens. What this does is create motivation for customers to promote your brand on social media. Because humans have an innate need to BE SEEN, this technology transforms social narcissism into a nourishing, fulfilling IN-VENUE experience. So what is most powerful about this strategy is that with every post it means customers are broadcasting their experience with hundreds or even thousands of social media followers, driving sincere and impactful exposure.
As venues have adopted this strategy, they have seen a huge increase in the number of posts from their customers on social media. Even better, there is very little effort on the venue's part to facilitate this process. Below is an example of a venue BEFORE and AFTER Upshow.
If you'd like to learn more about this product, contact us today and we would be happy to set up a live demo.