5 Social Media Resolutions for 2017
1. Have a Plan
Creating a comprehensive content calendar is one of the keys to success when it comes to social media strategy. It helps those who manage social media plan out their posts and it can highlight any holes in the current approach. Fill your content calendars with evergreen content, input event-related posts and leave some space for those updates that always seem to pop up.
2. Pick Your Platform
We’re not saying that you can ONLY focus on one social media platform, but it is a good idea to understand the most valuable platforms as they relate to your demographic. Does Twitter makes sense for your company or should your efforts be focused more heavily on Facebook. Are you targeting the younger demographic known to flock to video sharing apps like Snapchat. Understanding where your demographics are will help you better invest your content creation time and your social marketing money. We must note: When creating your social profiles, we recommend owning your brand on all platforms even if you don’t intend to utilize them much in the beginning. You’ll never know when the landscape of social media will change once again (Case and Point: Facebook was once only for college students and now we’re seeing grandma and grandpa logging on regularly!)
3. Use Video
Video is becoming the unsung hero of social media, but not for much longer. The rise in live video (Snapchat, Instagram Stories and Facebook Live) are essentially forcing the social media marketers hand to pick up the camera and get rolling. But, it’s not just live video. Facebook, for example, highly values pre-filmed video in their advertising. According to their advertising, With over 50% growth in video viewing on Facebook1, businesses like yours are driving awareness and sales with Facebook video ads. And, according to Fortune.com, “users now watch 4 billion video streams a day, quadruple what they watched a [in 2014]. It’s happening because the social network’s engineers, quietly and with little fanfare, have retooled Facebook’s interface to make video easier than ever to watch and share.” It continued that “Facebook videos now get more reach than any other post on the network. Videos are undoubtedly effective as a visual storytelling and marketing vehicle, and Facebook offers the largest possible platform to tell your story to target audiences around the globe.” Elevated Marketing Grp offers professional videography which can be integrated into our suite of services.
4. Engage More
The whole point of social media is to engage at real-time. It’s this back-and-forth model of marketing that makes social so attractive versus older, traditional forms of advertising. Where we used to push messaging to consumers, we are now able to draw them in, engage with them and (hopefully) convince them to take a specific action. Engagement also allows companies to create more loyal customers. When they see an answer, comment or repost, they feel noticed and appreciated. So while the likes are good, get those comments flowing with good online conversation.
5. Integrate Email
Don’t let your efforts end at the post. Reinforce your social media activities with strong email campaigns. A few first steps to consider: frequency and reach. How often do you want to contact your customers? Once a week? Once a month? We don’t recommend stretching it much beyond the monthly approach as it is important to stay top of mind. As for your reach, that will depend largely on your previous list-building efforts. Do you prompt guests to sign up for a newsletter on your website or maybe in person? A qualified list can be worth its weight in gold...so don’t forget to get that 2017 list going now! Learn about Elevated Marketing Grp's eCapture WiFi Marketing.