True Full Scope Restaurant & Bar Marketing Agency
Logo Design Questionnaire
As you would like it to appear in your logo.
In what city and state is your business located?
What year was your business established? Are you open to having that info in the logo design? (For example: EST. 2017)
Tell me about your business. How would you describe your services and/or products? Please be thorough and assume I know nothing about your business or industry.
What are your short term and long term business goals?
Do you currently have a logo? Why do you want a new logo? What do you want your new logo to accomplish?
Who are your main competitors? How are you different from them?
What’s the age range and demographic of your target customer base?
This question is extremely important, please answer thoroughly.
In 3 to 5 words, how do you wish to be perceived by your clients?
Do you have a tag line (or slogan)? If so, would you like it stated along side your logo? If so, please type it exactly as you’d like it to appear in your logo.
Do you have any specific imagery in mind for your logo? The image part of a logo is typically referred to as an “icon”.
Do you have any color preferences, or existing brand colors?
Are there any colors that you do not wish to use?
What feeling or message do you want your logo to convey to those who view it? What adjectives should best describe your logo?
How would you like the typography to appear? Examples: script, bold, light, serif, sans-serif, handwritten, calligraphy, etc.
It's okay if you don't know! That's why you hired a pro.
Do you have a preference of the capitalization in your logo?
UPPERCASE, lowercase, or Sentence Case
Where will your logo be used?
What other logos appeal to you and why?